What is an HTML Title and why should I use it? HTML Title describes the contents of your web page in one sentence. This title is most likely to appear in search engines' results and in bookmarks. It is also the first thing that a spider sees on your page. Therefore, the title has dual importance since it will be seen by both people and search engines.
HTML Title looks like this: <Title>Your title here</Title>
It is the most important part of your page as far as search engines are concerned. Note that every search engine supports the Title tag. Here are a few tips on how to make you title tag more appealing to both search engines and people.
Add keywords to your title, never use only a company name ! Length of your title title is limited to about 75 characters
